Challenge
GoFishBC needed a modern, user-friendly website to better serve anglers across British Columbia. The existing site was content-heavy, outdated, and difficult to navigate—especially on mobile. The challenge was to reorganize complex information (licensing, regulations, stocking reports) into a clean, accessible interface while highlighting the beauty and experience of freshwater fishing in BC.
Approach
We streamlined the site architecture, prioritized key user journeys (like “Where to Fish” and “Buy a Licence”), and designed a mobile-first layout optimized for outdoor users on the go. Visual storytelling played a key role, using immersive photography and interactive maps to inspire exploration while making regulations and tools easier to access and understand.